I have been the CEO of Bright Hope, an organization dedicated to helping the extreme poor, for over 25 years. During that time, I have learned a few things about trust. Every donor and non-profit leader must realize that the level of trust a donor has in an organization will determine the number of lives you will ultimately impact. If there is a high level of trust, many lives can be changed. If trust is lacking, nothing gets done and no lives are changed.

So, how do you know if you can trust Bright Hope, or any organization you engage with? Read the fact sheet below to learn the four elements of trusting a non-profit organization. And let me know how well Bright Hope scores, email me at CH@BrightHope.org.

For a deeper dive, check out the blog post I've written on trust.